The lingerie firm Victoria’s Secret announced on Monday that it will once again celebrate its famous parades, although it stressed that it will be a different show than it did until two years ago., which has been strongly criticized in recent years for the image of extreme thinness and hypersexuality of the woman it promoted.
“Our intention is to get back into the fashion show business in a culturally relevant way”, Explained in a teleconference with investors the executive director of the company, Martin Waters, who pointed out that The event will be “redefined”.
In 2019, Victoria’s Secret canceled its popular show in which acquaintances Models like Adriana Lima or Lily Aldridge, nicknamed “angels”, walked the runway wearing large wings and lingerie sets that left little to the imagination.
After 24 years of the event, it was decided not to celebrate it again after receiving a wave of criticism after the company refused to include plus-size models and transgender mannequins.
Waters did not specify when the parades would begin to be held againBut his comments come when it comes to revamping the company’s image ahead of the launch next month of a new plus-size lingerie company by L Brands, the parent company of Victoria’s Secret.
In addition, as part of the new Victoria’s Secret, the company announced the elimination of the “angels” and the launch of a campaign in which it would feature important female figures from the world of sportfrom business to art, like soccer player Megan Rapinoe, 17-year-old skier Eileen Gu, or investor and actress Priyanka Chopra Jonas.
The company also unveiled a new marketing video on Monday, featuring images of plus-size and colored women, and a change to its slogan, which reads “You are welcome here.”
It will also offer maternity underwear for the first time, as well as figure-shaping garments.