Summer is around the corner and Zara has presented his new spring-summer collection. This time, with some somewhat unexpected protagonists. And it is that the Spanish clothing firm has launched its first collection
of canine clothes. And is that the flagship of Inditex has taken into account a curious fact: in Spain there are more dogs than those under 15 years of age.
As they read it. On this occasion, the brand’s regular models such as Edie Campbell, Cara Taylor or Malgosia Bela pose in the campaign with their dogs.
Although this new range of products has been included in the name ‘Pet collection’, the truth is that it is focused solely on dogs. Is composed of c
hubasqueros, coats, sweatshirts with designs very similar to those that their owners could wear. What’s more, accessories such as bags, blankets, beds, necklaces with bandana and various toys.
It is a new strategy by the firm led by Amancio Ortega in full crisis due to the pandemic. And it is that these animals are 93% of the 13 million pets that we have in Spain versus, for example, 6% of cats.