Rakuten TV announced on Tuesday the expansion of its on-demand content offering with advertising with the launch of more than 90 free on-demand channels in 42 European markets, including Spain.
As Rakuten TV explained in a statement, the platform will bring together local and global entertainment programming from the main international channels, as well as featured local content and own thematic channels.
Rakuten TV founder and CEO Jacinto Roca states that it is a commitment to “adapt the business” at a time when “the entertainment sector is undergoing an unprecedented transformation and consumption habits are constantly evolving ”.
The new content proposal includes providers such as Bloomberg TV, Bloomberg Quicktake, CNNi (available in the UK, Germany and Poland), Euronews, Qwest TV or Reuters.
The content will be different in each country, with a variety of categories including movies, entertainment, lifestyle, music, sports, news, television shows, and children’s programming.
In addition, it will include content offered by XUMO, among which stand out channels Stingray, The Hollywood Reporter and Condé Nast brands such as Glamor, GQ, Vanity Fair, Vogue and Wired.
The launch of the new catalog will be progressive, with expansion plans in the coming months, and in Spain there are plans to create new local channels, such as ¡Hola! Play and Planeta Junior.
According to Rakuten TV, this offer expansion “will also offer advertisers greater opportunities”, with a “potential audience of 1.5 billion ad impressions in 2021”.