Santander Bank announced on Tuesday the signing of an agreement with the tennis player Rafael Nadal, who will become the entity’s long-term ambassador. Nadal, current number one in world tennis in the ATP ranking, is considered the best Spanish athlete of all time and one of the best in the world, which is why it represents an important reinforcement for the image of the brand.
The athlete, who was already linked to the Group for years with Banesto, will be the image of the entity in various campaigns and events in Spain, with Santander Private Banking at a global level, and in other Santander Group countries.
Ana Botín, president of Banco Santander, has signed the agreement with Nadal. “Rafa Nadal returns home. He is one of the best athletes in the world and the best Spanish athlete of all time, but he also has something that for me is the most important thing: values that we share at Banco Santander ”, said Botín.
Rafael Nadal has indicated, for its part, that “It makes me very happy to be part of the Santander family again and to be their ambassador”. “It is very exciting to once again share his winning spirit and the values of daily effort and of fighting every point to achieve the goals that we set for ourselves. And, of course, share the idea of how important it is to achieve the goals and how to achieve them ”, he added.