The clubs of the Premier
League Between February 2020 and February 2021, more than 270 million euros were spent on payments to agents. To bypass this intermediary and weigh its value with data and not with the negotiating arts of a person, Kevin
Bruyne, the best player of the Manchester
City, demanded its renewal around ‘Big Data’.
The Belgian attended the renovation accompanied – remotely yes – by his father and his lawyer, but not by his agent. Instead of entrusting its future, tied to the English until at least 2025, in the hands of an intermediary, it recruited data analysts, who would weigh its performance, its market value and its potential in the market. City.
“If I give you so much, I am worth so much”, is the argument used by a From
Bruyne who managed to increase his salary until he was the highest paid player in the competition. According to English media, the midfielder will receive 385,000 pounds (445,000 euros) a week, which means being above the contract of David
Gea, who signed an extension in 2019 that increased his salary to 375,000 pounds (434,000 euros).
If I give you so much, I’m worth so much
And is that From
Bruyne is one of the first players to rely on these tools to shield his future. Perhaps because in 2020 he lost confidence in his lifelong agent, Patrick
Koster, arrested for fraud and money laundering or perhaps because, like football, it advances unstoppably in the use of metrics such as’Expected
Goals‘To tell what happens on the pitch, the negotiations will also be affected by the statistics.
Together with his father, two analysts compiled a file full of data and statistics to show to Txiki
Begiristain in the negotiation and with which to raise the annual salary of the Belgian to 20 million pounds.
Barça tested the signing of De Bruyne.
A triumph that can open the door for more footballers to trust this strategy instead of trusting everything to the arts of the agents. The Manchester
CityIn the period between February 2020 and February 2021, it had to pay almost 30 million pounds in commissions to intermediaries.
8 goals and 16 assists this season
The 16 assists and 8 goals of From
Bruyne this season, as well as his ambition to conquer the Champions At 29, they have been more helpful to the Belgian than the My no
Barnett or Jorge
Mendes, who share the world pie of footballers transactions.
With still four years of contract, From
Bruyne aspires to fatten a record in which his two already shine Premier
League – about to add a third -, his four League Cups and an FA Cup.
“This club is built for success. It offers me everything I need to maximize my performances, so signing this contract was a quick decision. I am playing the best football of my career and I sincerely believe that the best is yet to come. Right now I’m focused on reaching our goals this season. Our results have been excellent so far, but we have to make sure we finish the season with the trophies we deserve, “he said. From