Taylor Swift was the artist who generated the most money in the United States during the year 2020, according to the metrics of the magazine Billboard, which put the latest Grammy winner for best album of the year ahead of Post Malone, Céline Dion, The Eagles and Billie Eilish.
The pandemic has caused concerts to account for only 20% of the earnings of the forty artists who made the most money during 2020, when in other years they represented 75%.
In total, the group of musicians generated 387 million dollars, well below the 969 million they took in 2019.
Billboard, which since 1956 has produced the lists of best-selling albums and songs in the United States, has combined in its list the income derived from Internet reproductions (“streaming”), physical sales, concert tickets and royalties for Copyright.
Swift, with 23.8 million dollars, prevailed in the first position thanks to its strong presence on streaming platforms, where it generated 10.6 million dollars and the sales in physical format of the two albums it released last year, “Folklore” and “Evermore”, which totaled 10 million. Virtually no artist currently enjoys that level of physical sales.
Additionally, the artist took home $ 3.2 million in copyright revenue., while sales for live performances did not move from zero.
Post Malone was in second position with 23.2 million, although distributed in a very different way with respect to Swift: While in “streaming” it exceeded 8 million, it barely earned 712,000 dollars from the sale of discs in physical format.
Most of its income derived from the tour that it was able to carry out in the first months of the year and that increased its accounts with 12.4 million, plus another 2 derived from copyright.
The concerts were also fundamental for Céline Dion, who ranked third with 17.5 million, of which 17 correspond to the twenty concerts he gave before the coronavirus canceled the live shows. His tour remains the highest grossing of 2020.
Something similar happened with The Eagles, in fourth position with 16.3 million, of which 11 correspond to ticket sales.
Meanwhile, Billie Eilish owes its fifth place, with 14.7 million, to Internet reproductions (5.9 million) and copyrights (5.7 million).
Drake, Queen, The Beatles, YoungBoy Never Broke Again and Lil Baby completed the top 10.
Bad Bunny, in position 21, is the Latin artist who generated the most money in the United States during 2020: 8.4 million of which 6.8 million depended on streaming platforms.