Barça players have already received their personalized Cupra. After configuring their own versions of the brand’s models, the FC Barcelona players received their vehicles at the Ciutat Esportiva Joan Gamper.
The event featured 16 players from the Barça club and Antonino Labate, the Director of Strategy, Business Development and Operations of CUPRA. Bosnian midfielder Miralem Pjanić and the french defender Clément Lenglet, the young players Óscar Mingueza and Ronald Araújo and the new signings Pedri, Francisco Trincão and Sergiño Dest are some of the footballers who already enjoy their Cupra models.
Recently, players had the opportunity to participate in the activity that the brand organized in the club’s training center to digitally customize their perfect car. Cupra rolled out its full range of vehicles, with the Cupra Formentor, the first model specifically designed and developed for the brand, the two new versions of the Cupra León, both in the 5-door bodywork as Sportstourer, and the Cupra Ateca. The Barça footballers have received their models and have participated in a photo session organized by the brand together with the creative photographer Jordi Koalitic.
Most footballers have opted for the model designated as FC Barcelona’s official car, the Cupra Formentor. It is the case of Miralem Pjanićas the Bosnian midfielder has opted for the Magnetic Tech Matt exterior color and the 310CV version. His companions Pedri, Francisco Trincão, Martin Braithwaite, Sergiño Dest, Riqui Puig and Óscar Mingueza They have also opted for this configuration. Gerard Piqué he also opted for the same color and the same engine and will soon receive his car, while the defender Ronald Araújo has chosen the Desire Red with a 310CV engine. As announced during the CUPRA Anniversary digital event, the CUPRA global ambassador Marc ter Stegen decided to opt for the 245CV plug-in hybrid version and the Magnetic Tech Matt color, which provides the pleasure of sporty driving but minimizes the impact of the vehicle on the environment.