Aston Martin’s return to the Formula One grid

The team Aston martin is back in the f1 racing for the first time in six decades. The Aston Martin Formula One Team will make its race debut in Melbourne (Australia), March 21 2021, marking a return to single-seater racing for the luxury automaker.

The British brand has achieved great successes in sports car racing in recent years, including the many victories in the 24 Hours of Le Mans. Now the time has come for Aston Martin to commit to the most famous competition in motorsports: Formula 1.

Aston Martin understands the power of Formula 1 when it comes to brand awareness, having in recent times been present there as the main sponsor of the Red Bull Racing company. But now Aston Martin will go one step further by joining F1’s elite as a manufacturer.

Lawrence Stroll, CEO of Aston Martin Lagonda, says that “Formula 1 is an enormously powerful platform that will play a key role in Aston Martin’s overall strategy as we seek to move the company forward. It is a truly global sport with a large audience that we believe can help rekindle the brand and further increase its appeal around the world. This is a brand that has already seen great success in top-level motorsports such as the 24 Hours of Le Mans, and now we have the opportunity to write a new page in the history books. That is an enormously exciting prospect for any Aston Martin lover, for fans of Formula 1 and the sport in general. “

In February, Aston Martin will reveal its car for 2021, and the colors that the four-time Formula 1 champion will wear, Sebastian Vettel, and Lance Stroll, which has already achieved multiple podiums.

Otmar Szafnauer, Chief Executive Officer and Team Principal: “We have had almost a year of preparation to get to this point and we can’t wait to see the reaction of the fans when we finally reveal our new identity as Aston Martin Formula One Team. Representing such an iconic brand is a great privilege for all team members. We’ve earned a well-deserved reputation, so we’re confident we can take pride in the Aston Martin name. It is the beginning of a new journey and I can feel an extra energy in the team, with the determination to show maximum performance. We have some of the most creative minds in the business, a true racer mindset, and the spirit of power that has brought us such great results over the years, so we have every reason to be excited about this return to life. F1 “.